The origin of the Genuine Ranch Brand™ apparel line was to appeal to horse lovers, and provide a uniqueness in the equine apparel industry: discipline specific causal shirts with excellent design, custom branding, attention to quality and sizing of garment, and top-notch image processing. All this produced at a reasonable cost, to appeal to horse lovers at any age.

Showtime Livestock Apparel was founded on the same values as Genuine, knowing that customers with farm heritage have an equally strong passion for their animals.  We chose to offer some “fun” designs as well as designs that showcase the strong attachment to specific breeds.

The Genuine Ranch Brand apparel debuted in Springfield, Illinois in 2009 at a fashion show at the Illinois Horse Fair, and immediately was a hit.  Additional showcases that year  included Indianapolis, Minneapolis,Milwaukee, Scottsdale and Tulsa. 

Our National Sales Director, Ed Ceres, oversees sales throughout the country, while specializing in the Midwest territory of Illinois, Wisconsin, Indiana, Ohio, and Michigan.  He can be contacted at ECeres@sbcglobal.net or 630-258-0279.

Kay David concentrates in Texas and she can be contacted at kaydavid70@yahoo.com or 817-797-3488.

Jim Davis handles Missouri, Kansas, and Iowa, and Nebraska.  Contact Jim at jdavis1658@comcast.net or 816-356-3538.

Rick Thompson covers the East Coast.  Call Rick at 804-615-3208, or rickteee50@hotmail.com.

Amy Dougherty handles Georgia, Kentucky, Florida and Tennesee.  Amy can be reached at 859-816-6840 or amy_dougherty@ymail.com.

Dayna Stamveck represents Genuine in the state of Oklahoma.  You can contact Dayna at daynarae3@yahoo.com or 405-205-7285.

Diane Brainerd handles Arizona, New Mexico, and Nevada.  Diane can be reached at 480-226-9233 or at dianebrainerd14@yahoo.com.